Lana’s amazing sixties inspired look has not gone unnoticed by the fashion industry.
“The mood is very L.A. noir,” said Donald Schneider, H&M’s creative director. “It’s inspired by our fall collection.” One of the looks is a fifties screen siren— the print campaign was photographed by Inez van Lamsweerde and Vinoodh Matadin — Del Rey wears a pale pink angora blend sweater.
Del Rey performed a cover of “Blue Velvet” for a minifilm that will be released on hm.com on Sept. 19 and subsequently distributed globally. Edited versions will be used as TV commercials.
I am excited to see the whole campaign as Lana’s look is wonderful for the mood of H&M‘s new collection.