Name: Amber Wood
Uni/College: UCCA Rochester
Course: Fashion Promotion
Occupation: Director of Emslie Creative
1)What is Public Relation?
Public Relation is a service offered to brands who would like to increase awareness, drive traffic to their website and ultimately increase sales.
2)How did Emslie Creative come to be ?
I have worked in the industry for five years now and I wanted to open my own company to do things my way. I am very career driven so starting my own business always felt inevitable.
3) What are the sort of clients you deal with ?
My clients include Winter Kate, House of Harlow 1960, Madeleine Thompson, Kat &Bee, Mia Lia, Beta Fashion, Two Angle and Zephyr Hats.
4) What is the best sort of media right now ? Facebook, Twitter, Blogs….Etc.
It all depends on your clients and their needs. All social media platforms are as important as each other. For Emslie Creative, Facebook and Twitter are very important.
5)What do you think of blogs?
Blogs are important to push brands on personal level. Some blogs are highly influential. Take Stella from Stella’s Wardrobe who is fronting Miss Selfridge’s AW12 Campaign along side to other bloggers.
6) What advise do you have for those who want to be in PR especially students?
Work experience and internships are a key. Building relationships from a early stage helps later on in life as you never know where your boss, assistant or fellow intern will end up. If people like you, they will remember you and maybe even employ you at a later stage. Internship help to gain invaluable knowledge on how the industry works to help when you do get a job.